HEAD – Genève
One shape-shifting typeface for a school of many disciplines.
How can a single visual identity represent a school made up of many different creative disciplines ?
Developed as a proposal for HEAD–Genève, this identity approaches the school as a network of people, ideas and practices. Built around Syncretic, a variable typeface designed by Justine Gaag, the graphic system uses its changing letterforms to create compositions that expand, overlap and transform. The identity extends across posters, signage, a responsive website and animated social media content.
Year:
October 2025
Context:
HEAD–Genève · Visual Identity Course
Discipline:
Visual identity · Web design · Motion design
Deliverables:
Logotype · Brand guidelines · Posters · Website · Animated stories
Team:
Justine Gaag
My Role:
Visual identity development · Poster design Web design (desktop & mobile) · Motion design
