Catégorie : Visual Identity

Client:
Fictional (Diploma Project)

Year:
June 2024

Creating a striking and adaptable visual identity for “La Nuit des Bibliothèques,” an event celebrating reading, culture, and discovery

Organized by the city of Geneva, La Nuit des Bibliothèques is a fictional event created for my diploma project. Imagined as a night where libraries extend their opening hours late into the evening, it features conferences, workshops, performances, concerts, and exhibitions. The project aims to reframe libraries as dynamic and welcoming cultural spaces. My role was to develop a strong visual identity and communication strategy for this first imagined edition.

The Challenge

The challenge was to craft a design that balanced both the intellectual atmosphere of the event and its festive, energetic nature. The logo and visual elements had to work together across multiple formats, from posters to the website, and appeal to diverse groups of people.

The solution

The owl logo symbolizes wisdom and aligns with the event’s nocturnal theme. It serves as the central visual anchor. For the broader visual identity, I incorporated rays that represent the spreading of knowledge, symbolizing movement, energy, and discovery. These rays were used across posters, flyers, and digital materials, creating a sense of excitement and openness.